Campaign performance calculator

Real Estate Marketing ROI Calculator

Calculate the true cost of property leads, visits and bookings across advertising and campaign production.

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Example data loaded. Replace it with your real estate sales data.

Your inputs

Enter your numbers

Advertising spend₹Creative production₹Agency fee₹Landing-page cost₹Raw leadsValid leadsQualified leadsSite visitsBookingsBooking revenue₹Gross margin%Repeat/referral value₹

Empty fields are treated as zero. Results update instantly and your data is not submitted.

Result summary

Your calculated real estate sales plan

₹4,10,000

Total campaign cost

3.9×

Revenue ROAS

₹45,556

Cost per booking

What this means

Every ₹1 of total campaign cost currently produces ₹4 in attributed revenue.

Detailed results

Cost per raw lead₹683

Cost per valid lead₹976

Cost per qualified lead₹2,278

Cost per site visit₹6,308

Gross-profit ROAS2.7×

Lead validity rate70%

Lead-to-booking conversion1.5%

Break-even bookings4

Max sustainable cost per lead₹1,867

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How to use this result

Treat the output as a planning model

The calculator applies the conversion rates and financial assumptions you enter. It does not provide an external performance benchmark. Compare consistent reporting periods, verify definitions with your team and test which operational change improves the actual result.