Lead attribution tool
Real Estate Lead Source Mapper
Standardise messy lead-source names into channels, campaigns, projects and ownership fields.
Configure
Normalise inconsistent source names
Ready to use
Generated output
SOURCE MAPPING FB Lead Ad - Greenview Aug → Meta Ads 99 acres → Property Portal whatsapp neha → WhatsApp Google Search Brand → Google Ads Recommended fields: original_source, channel, platform, campaign, project, shared_by, first_touch_date
How to use this tool
Fixing the source labels you have already collected
Historical lead data is almost never consistent. Sources accumulate as free text over months — '99acres', '99 Acres', 'ninetynine', 'portal' — usually typed by different people under time pressure.
Mapping those variants onto one scheme is what makes past performance comparable. Until it is done, any channel report is measuring spelling as much as spend.
1. List every distinct value
Export the raw source column and count the unique entries. The number is usually several times what the team expects.
2. Group into channels, then campaigns
Channel is the durable layer — portal, paid social, referral, walk-in. Campaigns change monthly; channels rarely do.
3. Apply the same scheme going forward
A one-off cleanup decays within a quarter unless the intake forms are constrained to the same list.
Frequently asked questions
Should unmatched sources be forced into a channel?
No. Keep an explicit 'unknown' rather than distributing them across real channels — a visible gap is more honest than a quietly inflated one.
How granular should the scheme be?
Granular enough to change a budget decision. If two labels would never lead to different spending, they can share a channel.
Is my data uploaded?
No. Mapping runs in your browser and nothing entered leaves the device.
Related
Put the output to work
These tools produce a plan or a standard. Applying it consistently across a team is what real estate lead management software is for — or browse the full set of free tools.